Issue #15: Finding Your Unique Selling Point

Dear <firstname> ,

One of the reasons you spent so much
time investigating the competition is 
that you want to do something other than
simply replicate what others has done.

You want to match the best and then go
one step further.

In other words, you want to have your own
 “Unique Selling Proposition” (USP) which 
is nothing more than that which makes you
stand out from the competition. 

There are many different ways to establish 
your USP. Here are some examples of what 
could make your site unique in your hungry 
market:

-The look of your site: Maybe you make use 
of graphics, images, and other tools to make 
it clear you are a much friendlier place to hang
out than your competitors.

-Various bells and whistles:Maybe the other 
guys do a great job with offering downloadable
ebooks, but they have yet to put together how-to
streaming videos that are relevant to your chosen 
market. Use technology to offer something different
 in the way of digital products.

Offer additional incentives to become a member. 
You could stand out from the pack by putting together
a simple affiliate program that allows your members 
to earn points toward purchases when they bring new 
members into the fold. 

Make the interface very user friendly. If your site is 
easy to navigate while your main competitors seem to
make it harder with each new release, you are sure to 
gain a lot of support from potential members. 

To your profitable membership sites,

“Your Name”
“Your Website Link”
