Email #6: Emails With Good 'Viruses'!

Dear <firstname> ,
Everyone wants his or her marketing message
to be viral, or have a viral aspect and capitalize
on viral marketing. Why not? It’s free and effective. 
The problem is that most people don’t understand 
what it is that makes their marketing email 
message worth of being passed along. 

The concept of making an advertisement on email 
become viral is actually pretty simple. You put 
something in there that people will want to share
with their family and friends, something they will
want to spread around.

The message must be perceived as having value. 
Relevant or timely information, research or studies 
are examples of content that may be viewed as 
potential pass-along material. Interactive content like
quizzes or personality tests are things that do get 
passed along because they are entertaining.

Multimedia experiences get passed along. Rich media 
email is getting a lot of press of late. People, myself
included, are always touting the benefits. Yes, it is 
does take a bit more time and money investment but 
the messages have a great appeal and they do get shared
with others….which is the objective of viral advertising.

Relevant information, research, or studies are all examples
of content that may be viewed at possible Pass-along 
material. Interactive content like a quiz or test com inspire
a recipient to forward an e-mail… especially if it is fun.

Getting recipients of your viral advertising e-mail to forward
 it to their friends and coworkers isn’t as hard as it sounds. 
The whole trick is to make them WANT to share it and 
thereby share your advertisement.

Warning: No matter how brilliant you craft the offer and no 
matter how great the message, if the customer visits your site
and has an experience less than what was promised, it will 
come back to bite you.

To your successful viral campaigns,

“Your Name”
“Your Website Link”
