Email #13:  CPA Marketing

Dear <firstname> ,

You probably know what affiliate marketing is...OK
here's a refresher – It's the marketing system where
an affiliate promotes a merchant's product
for him, earning him a cut of the sale. Both merchant
and affiliate pocket the money.

Normally these merchants go to an affiliate network
to place their products/services for affiliates to search
out and promote. 

Did you know that you can do the same for your traffic 
as well?

Yep that's right. It's called Cost Per Action  or CPA 
marketing.

This a method of purchasing traffic from marketplaces 
and traffic systems that will send visitors to your website
in exchange for being paid for each 'action' taken.  These 
actions can range from a simple visit, to subscribing to your 
mailing list or by downloading your software. 

So what happens is you go to a CPA network and decide 
what actions you are willing to pay for. You can use the 
traditional pay-per-click option, or pay by sale or by 
registration.

The CPA network finds people who will choose your ad 
campaign, equips them with affiliate links these guys are
like your affiliates of sorts – they will be the ones who 
bring the flood of prospects and visitors to your sites to
join your mailing list or download a demo of your software.

Of course, you'll have to constantly test and keep track of
the returns so you'll know which ads are the profitmakers
and which ones are the duds.


To your massive targeted traffic,

“Your Name”
“Your Website Link”
