Email #20: What Now Of The Virus?

Dear <firstname> ,
You have just seen the most frequently used
viral methods by  most marketers in creating
a successful and viral campaign. 

All you need to do is be creative and think out 
of the box. In doing so, you can think of so many
other ways to get your viral message going and 
going. 

A couple of things you need to keep in mind 
when creating a successful viral product:

-Content: The success of any viral marketing 
campaign is directly related to the content of the
viral message by whatever vehicle it is delivered 
be it, e-mail, newsletters, websites, etc.

Really good, creative, and inspired content can 
and does bring in customers by the numbers. 
Examples include valuable discounts, relevant
information, jokes and multimedia goodies.

-User Satisfaction: Viral marketing efforts can 
provide enormous benefits to e-commerce sites by 
bringing in new users but most fail to fully appreciate 
the promotional benefits of user satisfaction.  

Viral marketing is a two-way street. The news that 
your e-business did not deliver as promised travels
like a speeding bullet and twice as fast as the speed
of light.   

-Trust: Trust is the essential lubricant of Web business; 
without trust, business grinds to a halt and building 
trust takes time and effort on your part. It isn’t 
something that customers give freely. You must earn
 it and continue to earn it with every sale.

Well, I wish you the best for your viral campaigns,
but in whatever medium you choose, always remember 
the above three factors.

To your successful viral campaigns,

“Your Name”
“Your Website Link”
