Issue #11: Delivering New Products: A Case Of Timing?

Dear <firstname> ,

Along with deciding what type of 
products you want to deliver to your
members, there is also the matter of 
how often you will make new products 
available.

The trick is to have something new on 
hand often enough to keep the members
coming back, but not so often that they
can’t muster up any excitement when 
you offer yet another new product. 

Many membership sites choose to go with
 new offerings on a weekly or monthly
 basis. Both approaches are perfectly 
workable, depending on the focus and 
purpose of your web site.

To help you make a decision on how often
to deliver product, here are some questions
you need to ask yourself:

-How often would a new deliverable generate
some buzz among the site members?

-How often can you develop and launch a new
deliverable without taking away from other 
essential matters related to managing the site?

-Does your hungry market normally need some 
advance publicity before actually unveiling a 
new deliverable? 

-What type of consistent schedule do you need to
release something that is really good, rather than
just something released for the sake of being released?

The type of frequency you choose to release new 
deliverables rests on two simple criteria: what is best 
for your members and what is best for your business. 

To your profitable membership sites,

“Your Name”
“Your Website Link”
