Issue #13: Your Content – Done By You? (Part 1)

Dear <firstname> ,

The bottom line is that you cannot deliver
products unless someone is coming up with
the content. This is true for ebooks, seminars, 
audio and video presentations, and a number 
of other digital products. 

So who is going to create all this content?

-You: Maybe you have a way with words. If so, 
there is no reason you cannot craft your own 
content. After all, you know your vision for the
membership site better than anyone. 

But unfortunately, there are disadvantages, such as:

-Time may be a problem. There are a quite a few
action items to address during the development,
launch and operation of a membership site for the
 first several months. Will you be able to carve out
enough time to put together deliverables that will 
be of the quality you want to present on your site?

-Ideas may become difficult to come up with. At first,
you are very likely to be bubbling over with concepts
and ideas. But after you reject the ideas that are not 
feasible, you may be left with a small pool to work with. 
Once you exhaust that first set, you have to come up 
with more ideas, or the site will suffer. 

-Creative burnout. No matter how much you love crafting
content, there will be days when it is just more than 
you brain can handle. Your pride and joy may become a
burden, one more task you have to make your way through. 

Not to worry though, there are still other options which
we will look through in the next email.

To your profitable membership sites,

“Your Name”
“Your Website Link”
