Issue #5: Discovering Your Target Market (Part 2)

Dear <firstname> ,

We will jump straight into where we 
last stopped – Market research factors

Here are some of the things you need 
to look into (Continued from email #4):

-Check activity on selling sites such as 
ClickBank and Amazon. What products
 related to the market are selling well via 
these sites? Find out what you can about 
the sales volume to see if there is a consistent
 flow of revenue realized from selling 
products related to the market you are 
researching.

-Search for forums relevant to the market 
under consideration. If there are quite a few,
 join some of the larger ones. Not only will 
you get some idea of what consumers are 
saying about the market in general, you may
also pick up a hint or two of a need that you 
can meet with some type of electronic product.

-Social networking sites like Facebook and 
MySpace. These sites have become very popular
ways to promote different online businesses. 
See how many references you can find on sites 
of this nature that relate to the market you are
 investigating. 

However, you'll have to keep an eye on your
competitors as well. 

That means you need to find out the following:

Who are the three major players in your hungry
market? How much of the market share do they 
control?

What type of products are they selling? 
Which products sell the most units?

Are sales seasonal in nature? That is, do the major 
players sell more units certain times of the year 
and go through slight slumps in between?

What products or services are they NOT offering? 
Is there an opportunity for you to fill the gap?

Essentially, you want to find a hungry market that:

-Is established and thriving.

-Has clear leaders in the market who are setting a
standard you can identify.

-Has the potential to generate steady revenue 
throughout the year.

-Has current needs not being met that you are sure 
you can meet. 

Next up, we're starting to build the foundations
of your very first membership site. Stay tuned.

To your profitable membership sites,

“Your Name”
“Your Website Link”