Email #11: Videos Gone Viral...

Dear <firstname> ,
Video presentations are one of the most
important tools you can develop for use
in viral marketing. The reasons that a video
can be so effective are many.

-They are a visual tool. The vast majority of 
people are visual in the way they relate to the
world around them. Even people who are 
primarily audibly oriented or kinesthetic 
(sound or touch) often have a strong secondary 
visual orientation. 

-They are accessible. By using one or two of the
common formats (mpeg etc)you can rest assured 
that just about anyone will be able to view the 
videos.

-They pack a lot of impact in a short time frame. 
Some of the best video promotions last no more 
than thirty seconds to a minute. This means there
 is not much chance of the viewer losing interest 
before you get to your main point. That is not always
the case with a report or email text.

-They can be bookmarked, emailed as attachments, 
and downloaded for distribution later. In other words, 
videos are easily distributed, making them ideal for 
sharing with other people. 

It is important to note that a video that is created as 
part of a viral marketing campaign is a little different 
from many of the videos that proliferate around the 
Internet. The main purpose is to excite viewers enough 
that they decide they must buy your product or become
an affiliate so they can start making money with your 
product.

Next up, you will learn what NOT to do when creating 
a viral video.

To your successful viral campaigns,

“Your Name”
“Your Website Link”
