Email #12: How To Avoid A Viral Video Disaster

Dear <firstname> ,
There are a few things you need to always
bear in mind so your video won't become
an absolute mess. 

Many inexperienced video makers will 
inevitably make one of the following mistakes
when creating a viral video:

-Inundating the viewer with so much sensory 
stimulation that the message is lost underneath
all the pretty extras. You want the special effects
to enhance your subject matter, not hide it. 

-Don't be too cute with the presentation. Keep the
cute factor to a minimum...unless you are touting
an informational product on taking care of kittens.

-Try to stay away from becoming a condensed 
infomercial.Think in terms of thirty second 
commercials you've seen in years past that got right
to the point and still held your attention – that is the
angle you want to pursue. 

-Don't use verbiage that is likely to offend other people. 
While this may seem like a common sense approach,
 it is amazing how many sales oriented videos online
today completely forget this!

-Don't create something that will be dated in a year's time. 
The fact is that when a video goes viral, it is out there 
circulating from now on. If you rely heavily on cultural 
benchmarks that are clearly an indication of a particular 
time era, you run the risk of turning people off because
 they think the video is old and the product is probably 
old and obsolete.

-Don't release a video until you are completely happy 
with it. Remember that the video represents you and 
your product. If you have doubts about the quality or
 the structure of the video, there is a good chance that
others will feel the same way.

Next, you'll learn how to create a solid viral video that 
pulls in hordes of eager watchers.

To your successful viral campaigns,

“Your Name”
“Your Website Link”
