Email #11: Credibility For Your Business

Dear <firstname> ,

Now coming to sub topic on your credibility
and willingness. This is the most important 
aspect of your brand communication style. 

In the Internet, content is not only king, it is
your entire kingdom. There is no point of 
having a fancy website or blog with a dazzling
theme if you do not have great content. It is
like a beautiful clamshell that is hollow inside.
 That serves no purpose. 

To make that relevant to your personal branding, 
it’s an add-on if you carry a sexy tone or even 
look extremely attractive. However what will 
truly make you irresistible is that the inner-you 
serves with credibility and willingness.

With that in mind, learn to tap into your fans’ hot
buttons. Find out what are the values or emotions 
that drives them. With that knowledge, touch your 
fans by combining their passion with yours. Be 
extremely willing to connect with them on a deeper
level with your experiences. Inspire them with your
success stories and make them feel good about 
themselves.

Additionally offer free knowledge, let your fans 
benefit from your wisdom and make them feel 
important. This will add incredible value to their
lives. Teach your fans something that helps them 
and also establishes you as the most knowledgeable
person in your field. Have their interest at heart and 
again, always make them feel important. This way, you
will become credible as a person and it is through this
that your fans will really start to open up to trust you.

In the next email, we will cover online methods on how
to get your brand known out there in the online world.

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
