Email #5: Basic Viral Marketing – The Ebook.

Dear <firstname> ,
How can eBooks be used as a tool for viral 
marketing? Let’s say that you sell products
used in baking. If on your website you offer
a free download of an eBook with recipes 
that call for ingredients you sell, it is possible 
that you will sell more of the products that you
 manufacture. That is the basic concept but there
 are many ways that eBooks can help
get free viral marketing for you.

If the free eBook you give away on your site is
 good, informative, funny, or contains timely 
information, the public will pass that information 
along to their friends and family and thereby, 
generate a lot more traffic on your site.

The cost of an eBook is just about zero, which 
makes it a pretty attractive tool for marketers large 
and small. The only cost is in time and creativity 
and the benefits are endless. 

Of course, eBooks do not have to be free. They 
can also be sold. The trick to selling your eBooks 
is to be certain that they are worth the price you 
charge for them. 

Most ebooks now come in PDF format, because
you can very easily and quickly convert a text 
document to the PDF format. The document need 
not be created in HTML first.

You can have images and hyperlinks to web pages
in a PDF eBook. One of the biggest advantages is 
that the PDF format can be read by both windows 
and MAC users. 

In the next email, you will learn how to use your
emails to create a viral machine that steamrolls
over the competition!

To your successful viral campaigns,

“Your Name”
“Your Website Link”
