Issue #16: All About Retaining People...

Dear <firstname> ,

While your focus is more along the lines
of launching your membership site and 
drumming up members, it is not too early
 in the process to think about customer retention. 

The fact is that members do come and go. 
Sometimes it is due to life changes. When that
 is the case, it really has nothing to do with you
 or the quality of the site.

However, it is far more common for members to 
abandon a membership site because somebody
else make them feel wanted and needed. Even if 
the site is really great, people tend to go where they
 feel like their presence is appreciated. 

Your job is to make sure your members feel appreciated
from the moment they sign up all the way through
to the day they die. 

Customer retention begins the moment a prospect
becomes a customer. This means you have to make
sure a member feels wanted and needed immediately. 
Otherwise, the relationship will never have the chance to gel. 

Customer loyalty does not just happen. It has to be 
earned. If you want to hang on to your customers, you 
have to take steps to cultivate it.

Remember that every negative experience a customer
has with your site will cancel out at least ten good ones.
People remember the negative longer than they do the positive.

It is harder to win back a lost customer than it is to keep 
them happy in the first place....so we will cover ways to do
so in the next email.

To your profitable membership sites,

“Your Name”
“Your Website Link”
