Email #6: Fish In A Bigger Ocean

Dear <firstname> ,

After this process, if you are still unable to
identify your differentiation point and if 
you feel that the niche you wish to conquer
 is already over-saturated then maybe what 
you might want to consider is to think deeper
and create a ‘blue-ocean’! 

A blue ocean is an industry that is not in existence
today, where the market space is completely 
new and untainted by competition.

The video gaming market is a multi-dollar business
and Nintendo has taken the attention of a huge 
audience with its new innovation using motion 
sensors. The motion sensor detects the movement 
of the player and signals it to the video game.  
With this new feature, Nintendo Wii has opened 
up the video industry to a completely new public 
of non-gamers. 

The same goes with your personal branding. You 
could come up with an out-of-the-box idea and 
open up a new market space. That way, not only
will you be the first to dominate your new market, 
you’ll be sailing on it calmly.

Starting a new niche is not impossible in any sector
but you'll have a lot of thinking and probably some
research to do. 

Next, we'll take a look at the one major factor which
could determine either massive success or immense
failure for your business.

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
 
