Email #5:  Working Hard At Play!

Dear <firstname> ,

Many people often dismiss social marketing as a gimmicky
trend or fad that teenagers engage in to play games, relax
or look for a girl/boy friend online. 

This could not be further from the truth. Social marketing is
a million, if not billion dollar industry and even big names 
such as popeye's chicken and biscuits have their own groups
on social media sites such as facebook. 

But how do you market to these people who join such social
site mainly to...socialize?

These people are looking to network with others, to meet new 
‘friends’, to explore new markets, so the hard sell method will
not work there. You will need to target your advertisements and
offers so that they are informative and useful to appeal to your 
target market there.

So what are some of the ways you could use to generate 
massive interest in what you have to offer? 

One is to offer free content or advice. That's right. Free. You
see, people don't care how much you know until they know how
much you care. So if you help people by offering free content,
advice, and other kinds of assistance you have an advantage over
those marketers who merely fold their arms in one corner expecting
customers to flock to them as if they're some kind of  god. 

You'll also need to stay active, consistent and always making positive
postings even if you're dog tired and busy. An effective way is to
keep a schedule and stick to when you are going to log in and make
a post, so people will know that you're still 'alive and kicking'.

In the next few emails, I will dive into social marketing and this is
where your traffic generation starts to get exciting.

To your massive targeted traffic,

“Your Name”
“Your Website Link”
