Email #8: Your Brand, Your Style!

Dear <firstname> ,
When it comes to communicating your 
Brand on the Internet, finding your own 
style is the best. In the online world, people 
don’t quite connect with buzzing jingles or
 fancy banner ads that sort. They connect 
with a familiar person with a certain type 
of style and personality.

Once you discover your very own brand 
communication style, people will listen
more intently to you. They will immediately
associate a certain type of look and feel and
go a-ha! That belongs to so and so. That’s the
impact of having your own brand communication
style. The memory will stick.

When you communicate with people online 
with the intention to promote your Brand, 
you’ve got to deliver your tone and manner 
with an upbeat personality. 

Your personality traits need to be captivating. 
You need to be able to connect with your audience
through a conversational tone. 

Most of all, find the confidence to just be yourself. 

Remember that at the end of the day, you want to 
connect with your fans. You want them to listen to 
you. You want to be able to influence them. In order
to do that, your tone and manner needs to be captivating
and attractive. 

Your tone and manner will come into place when you 
record audios/videos and write to them. Try recording a 
video and write something to your fans. Read it out loud 
to yourself then evaluate, if you were them, do you feel 
captivated to actually want to listen to that audio/video clip?

Next up, the visual side of your branding efforts.

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
 
