Email #9: Working On The Visual Elements

Dear <firstname> ,

Your look & feel refers to the general 
appearance of what people see. The visual
impacts the memory of a person quite
significantly. Hence the visual elements 
you use must support your Branding.

Use shades of colors that capture your 
personality. Do you feel like the earth tone 
sort, which depicts perhaps a warm human
atmosphere? Or do you feel like the vibrant
loud colors, which depict you as the wild type?

The graphics you use, do hard corners best 
represent you? Or do you feel that the soft 
edges reflect your personality more? Also is 
your brand better served with bolded large 
fonts or otherwise?

Solidify your look and feel with a collective 
imagination. Start by taking out a blank piece 
of white paper. Use colors and crayons. Use 
your imagination and sketch a piece of art. Just
let your creativity flow and put the visual elements
together.

Once you’ve completed that exercise, you should
be able to make up some of your visual elements.
Now, check your branding and make sure this desired
look and feel best represents you and translates the 
messages and ideas you want to portray.

Moving on, each time you design a new blog, squeeze
 page or upload pictures of yourself, reconfirm that the 
visual elements correlates to the look and feel of your
 personality. Keep in mind that what you want to create
 here is a consistent theme.

Next we'll talk about the various methods of establishing
the identity of your online business.

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
