Issue #4: Discovering Your Target Market (Part 1)

Dear <firstname> ,

You want to find a targeted, hungry market
that has room for you to come in and make
an impression quickly.

To this end, you need to keep the following 
in mind:

-Hungry markets don’t materialize out of thin air. 
You will need to do so digging to find them.

-Not every hungry market will be right for you. 
That means you have to evaluate each one you 
come across and decide if you can work within 
that market over the long term. 

-There is not necessarily room for someone new 
in every hungry market. The market in question 
may be hungry simply because the expressed needs
cannot currently be met by anyone. 

You want to make sure there is a realistic chance
that you can tap into and meet a need in that market. 
This will mean engaging in some research on two fronts.

1) Market Research -Before you spend a lot of time 
and effort on any given market, you need to learn as
much about the online function of that market as you
possibly can.

Here are some of the things you need to look into:

-Keywords. Use tools like Google AdWords or Wordtracker
to get an idea on how popular various keywords related 
to the market are with online searches. Both these tools 
not only give you information on a specific keyword,
but also related keyword phrases. What you want to see 
is consistently high search volume using keywords related
to the market in question.

To be continued in the next email...

To your profitable membership sites,

“Your Name”
“Your Website Link”
