Email #1: What's In A Brand Anyway?

Dear <firstname> ,

Thanks for signing up as my subscriber
and congratulations. Today, you will be 
given solid advice on all you need to know 
about establishing a powerful brand online.

Firstly, why must you brand your online
business/yourself? 

It's simple. Imagine if all the sportswear
brands were all the same, or all the vehicles
in the world were budget makes. It would
make for a frustrating world, and companies
would close down because the consumers
cannot differentiate which brand suits their 
needs!

The success of a company or product in the 
modern era is determined by the brand. With
a brand, the company has a unique identity,
and the brand also makes advertising the
company and its products much easier. 

The brand also gives a company a look of 
professionalism, stability and direction to
the employees. For example, the Toyota
brand is best know for producing solid, 
reliable everyday cars for the masses. BMW
produces powerful, sporty and luxurious
automobiles for the higher income earners
to own.

Now, because this course covers branding
in the context of your online business, we 
will not focus on brick and mortar business
brandings, but branding on a smaller scale,
with the product or the business owner as
the brand. Stay tuned...

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
