Email #8: Why Worry About The Graphics?

Dear <firstname> ,
There seem to be hordes and hordes 
of graphic designers who go freelance
and set up their own sites online by the 
hundreds. The question on everyone's 
mind is:  How do I choose a competent 
graphic designer for myimportant project?

Some marketers who opt to do their own 
designs get spectacular and eye-catching
results. Conversely, others fall flat on their
face trying to do so or they have no deigning
talent at all. So to be on the safe side, should
you doubt your designing skills, simply
outsource!

And the effective way to do so is like this:

Start by surfing the net and select three to four 
designers whose work you find excellent. Next,
review the portfolio of the designer in details. 

Ask yourself these questions: 

-Is the quality of the work good? 

- Is this designer's style more or less what you
were looking for?

Call or e-mail the designers. 

Do they have a sense of professionalism?

Are both parties agreeable on 90% of all matters?

Can you afford their rates or is it over the budget?

Can the designer or his team finish by the specified
deadline?

See, there are many considerations one has to look
into when simply hiring designers alone. In the 
next email, we'll look at hiring good ghostwriters.

To your successful outsourcing,

“Your Name”
