Email #3:  What In The World Is SEO (Part II )

Dear <firstname> ,

In the previous email we covered the basics of
onsite SEO and what it encompasses.

Today we're going to over off site SEO. As the 
name suggests, off site SEO is influenced by
factors that are external and not within the control
of your site. 

One of the core methods of off site SEO is the 
backlink. This refers to the incoming links to your 
website from external sites.

When you create a backlink, the first and most 
important thing to keep in mind is your focus – Do
NOT create links with sites that are not associated 
with your niche, example a dog training site having
links to a make money blog. It dosn't work that way.

There are a couple of proven and tested ways to get 
 links to your site, and one of them is to trade links 
with other websites and blogs in your market, or 
purchase back links from authority websites. The 
latter option is a dangerous one, as search engines 
may black list your site due to purchasing links.

So what most people do is they post on blogs and 
do blog commenting. This is by far one of the most
popular methods as people involved in a certain niche
usually have an interest there and will have quite a bit 
to comment on!

The next email will be on tracking , because you'll need
to know everything about the traffic you're receiving.

To your massive targeted traffic,

“Your Name”
“Your Website Link”
