Email #4: Attraction Marketing 101

Dear <firstname> ,

The truth in the marketplace is that people like
to buy. In fact, they love to spend their money 
as this gives them great pleasure. However, people 
do not like to be sold.

Let’s take an example to demonstrate this idea. 
When you shop at the Levis outlet, do the staffs 
at Levis bug and pester you to buy that blue jeans?
They don’t! Instead they work hard to serve you. 
And even after you’ve tried many pairs of jeans 
and walk away without buying one, they would
still smile at you and wish to see you again. 

This is because what matters most to them is that 
you’ve had a pleasurable experience at their store. 
This shopping experience will leave an enjoyable 
memory in your mindset. As a result this would 
mostly trigger an urge for you to go back to shop 
again and then perhaps even buy not just one but 
several apparels from them. Now that is attraction 
marketing.

Attraction Marketing is the most natural and satisfying
way to grow a business. With attraction marketing 
your circle of influence grows through a multiplying
 effect. When you start out, perhaps you’d only be 
credible and visible to just 10 people. But soon it 
becomes a 100 then 1000s and before you know it, 
they’ll be tens of thousands! The viral aspect of attraction
marketing is beyond remarkable. You will experience 
that even people who have never bought anything from
 you will refer others to you!

The bottom-line is, it is hard to persuade or sell something
 to someone. Instead let them sell themselves to it. 
So think like a leader, not a salesperson. The quicker 
you take away that dollar sign at the top of your head, 
the quicker you will start to grow your bank account. 

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
