Email #9: Everyone's Flashing At Each Other !

Dear <firstname> ,
If you have ever received an e-mail from a friend with
a link to an interesting or intriguing game, you are part 
of the growing target list for viral games, an online 
marketing tool which counts on users sending a web
address to other people in order to promote and idea, 
product or company.

Viral movies or pictures can be great and very funny 
but people will look at them once or twice and that’s it. 
If you can find a concept that is simple to grasp, make it 
enjoyable and incredibly easy to use and then get your 
user to keep coming back for more, you will have the 
opportunity of exposing them a greater number of times 
to your message. 

If you can add something as simple as keeping score to 
make a game competitive you can get people to play 
over and over. Quirky games have the same effect.

The initial cost of creating a viral game is more than 
other viral marketing methods but, compared to print 
campaigns, buying advertising space, radio or television 
advertising,viral games are a pretty cost-effective way of 
reaching your market.

The other thing about games which is hard to put a price
on is that you can reach your target audience with content
that is relevant and interesting to them with ease and, once
the game is launched, with very little effort.

Although connection speed was an issue, the spread of 
broadband connection is slowly getting rid of that problem. 

There is great potential for games as a viral tool, however,
if you're a small business, it would be best to outsource this 
to designers.

Next up, using blogging as a powerful tool in  viral  marketing.

To your successful viral campaigns,

“Your Name”
“Your Website Link”
