Issue #12: The Delivery Process

Dear <firstname> ,

One of the main problems with many
membership sites is that going through 
the process to claim a deliverable is so 
convoluted that the member actually gets 
disgusted and loses interest. That is a 
problem you want to avoid. 

Your choice of hungry market will influence
how you set up the delivery process. 
Depending on the level of technical savvy
and how likely your clients are to use 
something other than dialup, you will want
to consider several different methods of delivery.

Here are some ideas:

-Take advance orders for new digital products. 
Create a splash page that can be accessed from 
your home page. Let your members place their 
orders and then do a mass send at the end of a 
specified period.

-Use autoresponder software to manage immediate 
delivery: When a member places the order, it is
 immediately processed and the member is rewarded
with a quick response.

-Use automated downloads: As part of the delivery
process, have a processed order immediately take 
the member to a page to initiate a download.

-Attachments. Alternatively, you can have the transponder
generate an email with an attachment to your member 
at once. The advantage here is that your member does 
not have to wait for the download. Instead, the file sails
into the Inbox and the member can open and load the new
deliverable at his or her convenience. 

To your profitable membership sites,

“Your Name”
“Your Website Link”
