Email #19: Back To The Old School 'Word Of Mouth'

Dear <firstname> ,
The concept of viral marketing is an old
idea made new again by the internet. 
Word of mouth advertising has been 
recognized as a worthwhile tool for years
among savvy marketers. The idea of giving
a little to get a lot has been around for centuries.

Word of mouth advertising is simply direct 
communication between people about some 
product, service, brand, or event. Most of the 
time one of the people in the conversation has
had some experience with what is being discussed.

Many times, but not always, the person who is 
doing the talking will have some relationship with 
the product, service, brand or event being discussed. 

For example, a consumer could have just bought
an expensive product which didn't work. Disgrunted,
he/she could spread the word amongst their friends
and the spreading went on and on. That was also
viral marketing of the negative kind!

There are a lot of people in the big, wide world and 
a lot of them will have a lot of things to say about 
your product. Some marketers are taking word of 
mouth advertising to the next level by trying to 
influence what is being said about their product.

Failing to keep existing customers satisfied can spell
big trouble for e-businesses, since research indicates
that word-of-mouth…or word-of-mouse… referrals
contributes to building a regular customer base more
 than search engines ever hoped to.

Referrals are the back bone of growing an online 
business.  You need to be sure that your site delivers
what it offers….and even more. 

To your successful viral campaigns,

“Your Name”
“Your Website Link”
