Email #2: Spreading The Buzz 

Dear <firstname> ,
Viral marketing buzz happens everyday, 
in normal, unspectacular conditions and 
when you least expect it.

The grapevine, rumors, the whispers in 
your ear are what buzz is all about. Those 
little bits of information that people share 
over a cup of coffee….the outrageous 
occurrence that someone just saw and can’t
 wait to describe or the incredibly cool product 
that a friend of a friend just bought are the 
heart and soul of buzz…and buzz marketing 
or viral marketing, depending on what you want
 to call it. 

We all know what a computer virus is. It 
spreads from one computer to another in the
 blink of an eye. 

Now “Buzz” is the virus of marketing… it spreads 
to other customers and causes an epidemic of sales
 of your product or service. 

It could be that “e-mail this to a friend” button that
 is just calling to you to click it, or a pair of real 
(and very satisfied) lips whispering persuasive 
endorsements into receptive ears, buzz marketing can 
transmit your business message at warp speed and do
it at no cost to you!

Message boards, blogs, email lists and product review 
sites are the conversations that consumers have with 
one another and represent the largest collection of 
word-or-mouth or buzz advertising that has ever existed.

Producers of products and services are slowly 
beginning to realize that what Consumer reports 
say about their products and services is not nearly 
as important as what consumers say to one another 
about them. Hence we have the ballooning of viral 
marketing…..word-of-mouth…or buzz. 

And...we will take two case studies as concrete proof.

To your successful viral campaigns,

“Your Name”
“Your Website Link”

