Email #13: Creating A Proper Viral Video!

Dear <firstname> ,
Once you have your concept, your basic script 
and a good idea of how to stage the action for the 
video, you are ready to begin the actual digital
filming. 

Basically, you have two options open to you when 
things get to this stage. You can either do it yourself 
or you can have the video put together by a professional.
There are some pros and cons to both approaches 
that you should consider. 

Many entrepreneurs choose to put together their 
own viral marketing videos. And many of these 
videos do work very well and generate plenty of 
positive attention, resulting in traffic and sales. 
The advantages to doing the video yourself being
you incur low production costs, you don't have to 
be technically inclined thanks to technological
advances and you can change things at the last 
minute.

However you may face issues of poor visual quality, 
sub-par equipment and the whole video may obviously 
look amateurish.

Going with a professional to create your video might
be the best option in some cases. There are several
benefits to having the video put together by a 
professional.

After all, with their expertise and high end tools, you'll
get slick production quality, the end product in several
 formats and access to tools you don't have.

But in the flip side, the video will cost quite a bit, last 
minute changes are difficult or even impossible to make,
you lose a certain amount of creative control and still 
have to pay even if you don't like the final product! 

In the next email, we will talk about why videos go viral 
and some tips you can garner from there!

To your successful viral campaigns,

“Your Name”
“Your Website Link”
