Email #7: Lets Talk About Passion, Baby!

Dear <firstname> ,

The secret to career success is to do what
 you enjoy most. Having a passion for your
 Brand idea is important. When you are 
passionate about what you do, you’d wake 
up excited every morning to attend to it. So
ask yourself, will you be excited waking up
to work on your topic and the message you 
stand for every single day?

When you network with people either online 
or in person, will you be speaking about what
you do excitedly and even take pride in describing
your work to others? What’s more important is, 
do you see yourself succeeding in this field?

To add on, consider your potential fans as well. 
Will they be as excited as you are on this topic? 
Will you be able to add value and provide solutions
 to them? Is this market big enough for you to play?

Bare in mind to be absolutely sure that your chosen 
niche and the reputation you want to project is suited
 for you. Be ready, as your name will be attached to 
everything you do and represent. So just be extremely
clear as there will be no turning back!

Equation of  A Successful Brand = Who Are You + Why Buy

Who Are You defines the person you are and ideas you
 represent. This goes down to your tone and manner, 
your look and feel, your thoughts and your charisma.

Why Buy on the other end involves your potential fans.
This part of the equation needs to be compelling where it
gives your audience enough reason to sort of buy you.

Next we'll talk about how to communicate your brand 
effectively out there so people know you exist and they
in turn become your fans!

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
 