Email #5: Building Your Identity

Dear <firstname> ,

Today we're going to work on building 
your online identity. The first secret to this
 is to establish a hard solid idea of what 
you want to project to the world. The last
thing you want is to start with one message
and then weeks down the road switch to another. 

Ask yourself: What exactly do you want to be
remembered for?

Whatever you have in mind, you should try to 
keep it as concise as possible. This is because the 
broader your positioning is, the more diluted it is.
Too many ideas will get your focus messed up 
and everything stutters to a halt.

So the same goes with what you want to communicate
to others with your Brand. Be extremely specific, 
right down to the pigeonhole. What you want is to 
be instantly recognized for who you are and what 
you stand for. When you are sharp at identifying 
yourself, it also gives you a greater chance to connect
 with your audience at a deeper level.

Now let’s dig deeper into your core. Let’s start by 
using an action checklist to evaluate your strengths 
and weaknesses. First step to do is to list out all your 
personal strengths and weaknesses. Next, list out the 
strengths and weaknesses of the competitors in your 
niche.

Now, draw out from your strengths and weaknesses 
about what makes you different and what is so unique
 about you? Circle and highlight those that pops out 
of the paper. Now make a comparison with your competitor’s
chart. Are you able to find something different and 
outstanding about yourself? Look at your competitor’s
chart again and see if you can find an exploitable
weakness, which you could use to your advantage.


To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
 
