Email #12: Building Your Online Presence

Dear <firstname> ,

There is no better way to broadcast your brand 
today than to use the Internet. The Internet is an
exciting playground, which allows us to accomplish
goals far more easily than ever and the number of 
ways to go about this is infinite! 

Internet users are growing by the day. More and more
are hooked on to their computers to search for information, 
add information or connect with others. The estimated 
Internet users were more than one and a half billion as of
March 31st, 2009. This makes the Internet indeed the 
world’s biggest stage, where you will be able to connect
with a potential audience of millions in your marketplace! 

The Internet is changing the way people interact and it 
is really bringing the world together.

In the online world, it is rather different from offline 
strategies. People do not quite connect with jingles, 
magazines or television ads in the Internet. With the new
wave of web 2.0, the Internet audience connect with real 
people. They connect with one another.

Web 2.0 websites such as facebook, twitter, flickr, digg 
and more are bringing people together in ways never 
imagined before. Users also generate their own content 
and are able to interact with one another within a blink of
an eye! They exchange ideas and impressions and in some
cases even make friends and develop a special kind of 
community.

However  information is added to the Internet by the
seconds. There are more and more shiny new things 
added to the Internet and too much information can be
overwhelming for many. This as such results in shorter 
attention span of people. Consequently they move from 
one thing to another and it takes a lot more to impress them.

Don't worry, however, because we are going to cover all
these over the next few emails.

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
