Email #19:  Use Twitter, Don't Be A Twit!

Dear <firstname> ,

If you've not heard of twitter nor used their Tweets,
nows a good time to. 

Twitter is the fastest growing social network site in
town, and it is poised to give facebook a huge challenge!
Thing is, Twitter is unique as compared to its social 
cousins facebook and myspace because of its 140-word
limit when you want to post a message.

And that's where you learn how to promote your brand
with short, sweet and sharp sentences!

You will have to learn how to  write explosively and 
effectively, cutting out all the fancy words, nonsense
and have a punchy tweet that grabs your reader's 
attention without fail!

So how does twitter work in generating traffic? 

Firstly, if you have a lot of followers on twitter and they
love what you have to offer in terms of information, content
and the like, all you'll have to do is send them news about 
your new products or offers and they'll lap it up hungrily.

However, always remember before you do this to build a 
huge amount of credibility and your brand name as well. 
No one likes to be spammed everyday and you will be on
the receiving end of a boot from there!

Lastly, the law of reciprocity is at work here, so you have to
follow others on twitter as well. Remember, if you can 
communicate well with others, you can build trust, credibility,
a huge following and ultimately, a strong brand name.

We're winding down this course on building the foundations
of a reputable brand but there are just a couple of reminders
before i'm done...

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 
