Email #10: Getting To Know You...

Dear <firstname> ,
You may have more or less established your
own identity or your own branding for your
online business. Now that's fantastic except
for one thing – Nobody knows that but you!

The next step is to get knowledge of your 
brand out and and let everyone know about it.
Now there are tons of ways that offline businesses
do so but today we'll only focus on methods
that will apply to your online business.

-Giving away free information: Human nature
is greedy. Face it. People perceive that a 
business is greedy when they are charged for
every little thing. 

Well, there is no way your customer can discover
all the tricks of your trade even if you give away
priceless information on the 'how to', in fact they
would be more than delighted when you assist them
in such a manner! This builds trust and your online
business would be the first one they turn to for help
when needed.

-Adding value to your business: You could do this in
many ways, example, tips, tricks information about
your niche or the problem, free report, free software,
bonuses, even free physical goods that I'll share about
later.

-Making your brand viral: Your brand would probably 
be a logo, a name, a tagline etc. One unique way to 
get people talking about your brand is through using
clothing, pens, cups, and other paraphernalia.

Clothing is one of the most effective real-world tools 
that go viral. If you design t-shirts with your company 
name and logo on them people will wear them (if more
so if given free!) This is great exposure for your website/
online business and curious people will naturally find 
out more.

In the next email, we'll talk about credibility and how
to build it pronto!

To your solid, reliable brand name,

“Your Name”
“Your Website Link” 